The links direct new iOS users to the App Store and new Android users to the Play Store, and then they are redirected to the contextual content in the app presented by the influencer in their clip. (2) Drive app growth via a campaign with paid influencers who embed a link in their YouTube clip description. (1) Increase app engagement for existing users by sending an email with a link that sends users directly to a product page in your app. Things you can do with a deep linking engine Ultimately, these types of delightful journeys will generate a notable business impact, from boosting retention, to lifting conversions, and improving LTV. Crafting customized journeys for different users on the fly is what enables deep linking engines to create customer experiences that are contextual and personalized.
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